The ARISE Plan

ARISE is a bold vision for downtown Janesville’s long-term future, solidly grounded in community engagement and focused on feasible action steps. The ARISE plan is intended to position downtown Janesville as a vibrant neighborhood where commerce, culture, entertainment, and history intersect.


  • Make the downtown the heart of the community and a fun, vibrant and healthy place to live, work and visit for a wide spectrum of the community
  • Preserve the historical character and authenticity of the downtown
  • Celebrate the Rock River as Janesville’s greatest asset
  • Facilitate new investment and redevelopment with a market driven and action-oriented strategy


ARISENow is a private-public partnership formed in 2016 that strengthens the implementation of the City’s ARISE plan as well as supports other key activities and organizations working to transform downtown Janesville.

ARISENow Partners:

  • City of Janesville
  • Forward Janesville, Inc.
  • Downtown Janesville, Inc
  • Janesville Performing Arts Center
  • Rock County Historical Society
  • Janesville Area Convention & Visitors Bureau
  • Downtown Janesville BID
The interactive water feature located at the Downtown Janesville Town Square

ARISENow Sponsored Projects

Town Square

  • Interactive Water Feature
  • Pedestrian Bridge
  • East Bank Pavilion
  • West Bank Pavilion & River Lawn
  • Festival Street Enhancements
  • Lighting for Court Street, Milwaukee Street & Pedestrian Bridge
  • Public Art

Walkways and Connectors

  • Information Kiosks

Janesville Performing Arts Center

  • Phase I: Youth Education Center, Rehearsal Space & Technology Upgrades

Thank you ARISENow Donors

Thanks to the generosity of our donors and efforts of our community partners, downtown Janesville is on the rise again!

A list of donors to the ARISENow project
Click image to view a larger version
ARISENow logo


As a current or prospective property and/or business owner, we are here to support you. Please contact us with questions or thoughts.

ARISENow Charter

ARISENow Strategic Plan 2022

Downtown Interpretive Plan

Downtown information on the Grow Janesville website

Article on the JP Cullen Memorial Pavilion and Cope-Ryan Pavilion

Planning Your Visit

Use these links to plan your next visit to Downtown Janesville.

A robust crowd watches a band perform during a Music at the Marv event in downtown Janesville

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Downtown Janesville logo

Destination Downtown Janesville is a joint project of Downtown Janesville, Inc., a volunteer-run non-profit dedicated to the activation and beautification of downtown; the Downtown Janesville Business Improvement District (BID), a public-private partnership that supports downtown economic vitality, and ARISE Now, a public-private partnership that strengthens the implementation of the City’s ARISE plan.


Downtown Janesville, Inc.
P.O. Box 8081
Janesville, WI 53547
[email protected]

Learn more about DJI

Downtown Janesville BID
20 S. Main St. Suite 11
Janesville, WI 53545
[email protected]

Learn more about BID