American Belle Clothing

About American Belle Clothing


Paula, Ali and Andrea Carlson


219 W. Milwaukee Street


(608) 921-0878

Length of time downtown:

6 months

Tell us about your business:

We are a size inclusive womans clothing store. We carry trendy fashions for woman of all ages and sizes. We love to help people style the body they have- not the body they wish they had. We offer affordable styling options from jeans to dresses.

Why did you choose to locate downtown?

We decided to relocate to downtown because of the support system that is behind the small businesses of downtown. All I need to do is look out my door and I have a neighbor business owner who is willing to help me in any way that they can.

What's the best thing about being downtown?

Being downtown has given me the opportunity to showcase our store for all to see. The storefront windows allows everyone to see what we have to offer and our style shines through. The historic downtown is exactly the culture of what we want to be.

Meet Another Downtown Business

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Destination Downtown Janesville is a joint project of Downtown Janesville, Inc., a volunteer-run non-profit dedicated to the activation and beautification of downtown; the Downtown Janesville Business Improvement District (BID), a public-private partnership that supports downtown economic vitality, and ARISE Now, a public-private partnership that strengthens the implementation of the City’s ARISE plan.


Downtown Janesville, Inc.
P.O. Box 8081
Janesville, WI 53547

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Downtown Janesville BID
20 S. Main St. Suite 11
Janesville, WI 53545

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