Economics of Aesthetics Mini-Symposium

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Economics of Aesthetics Mini-Symposium

October 6, 2023 @ 8:30 am - 12:00 pm



Friday, 6 October @ Rock County Historical Society campus (8:30 am. – 12 noon)

o   8:30 am Coffee in the Stone House

o   9:00 am Welcome from City Manager, Kevin Lahner

o   9:15 am Aesthetic Tourism Revenue presented by JACVB, Christine Rebout

o   9:45 am Economic Benefits (and Resources) for Downtown Revitalization

  • Preserving existing buildings and enhancing the streetscapes around them is not just for people who love historic buildings. There is an economic, social, and sustainable reason for doing so: These buildings were built of quality materials and craftsmanship and are already served by utilities; downtowns are an economic hub and reflect the character and sense of place of a community; and reusing these resources instead of tearing them down and building new requires much less natural resources or landfill space. And thankfully, there are local, state, and federal resources available to help property owners and municipalities offset some of the costs of revitalizing these existing spaces.


  • Jason Scott, Regional Economic Development Director, WEDC
  • Joe Lawniczak, Downtown Design Specialist, Wisconsin Main Street/WEDC

o   10:45 am Practical Process of Creating Visual Vitality Building/Developing

  • Presenters: Gary Anderson and Ashley Sarver, Studio GWA

o   11:30 am Panel Discussion

  • Sean/Lindsey Kennedy, The London Inn
  • Greg Hughes, Genisa Wine Bar and Jack & Jenny’s
  • Todd Needham, RH Batterman
  • Gary Anderson, Studio GWA
  • Ashley Sarver, Studio GWA

o   12:00 pm conclusion


Open to the Public.

  • In collaboration with: RCHS, JACVB, CoJ, WEDC
  • Location: Rock County Historical Society


October 6, 2023
8:30 am - 12:00 pm
Event Category:


Business Improvement District


Rock County Historical Society
426 N Jackson St
Janesville, 53548 United States
+ Google Map
(608) 756-4509
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Destination Downtown Janesville is a joint project of Downtown Janesville, Inc., a volunteer-run non-profit dedicated to the activation and beautification of downtown; the Downtown Janesville Business Improvement District (BID), a public-private partnership that supports downtown economic vitality, and ARISE Now, a public-private partnership that strengthens the implementation of the City’s ARISE plan.


Downtown Janesville, Inc.
P.O. Box 8081
Janesville, WI 53547
[email protected]

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Downtown Janesville BID
20 S. Main St. Suite 11
Janesville, WI 53545
[email protected]

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