Signature and New Event Grants

Supporting, Revitalizing and Growing Businesses

The BID Grant Program offers small matching grants to downtown business/property owners with the goal to retain and recruit businesses to stay or choose downtown Janesville for their business.
For more information, or if you have any questions about these grants, please email [email protected].

2023 Signature and New Event Grant Program Details

Objective: The Signature Event Grant Program is a grant designed to encourage new businesses to our downtown and help retain current businesses. To attract local and surrounding community to visit our downtown and build awareness and/or traffic to local businesses. BID focuses on supporting key signature events downtown annually and one time support to help launch new downtown events. Applications are accepted for consideration at the March and August BID Board Meetings.

Sponsors: The matching grant program is funded by an allocation of funds from the Business Improvement District (BID). BID is funded through an assessment system that levies a special assessment against property owners within the Business Improvement District.


  1. Please complete the online form found below, or download a Word or PDF version, complete it, and submit it either via email to [email protected] or mail to BID c/o JCVB, 20 S. Main, Janesville, WI 53545. Direct any questions to the BID Executive Director.
  2. Applicants are encouraged to apply early. Funds are limited and will be allocated on a first come/first-reviewed basis. Depending on the quantity and quality of the applications, the entire fund could be completely allocated to one event.
  3. Those approved to receive funds consider it as sponsorship. BID logo should be used on appropriate collateral mediums.
  4. Recap of event, including how dollars were used, attendance of event vs expected, etc. to be presented back to BID Board within 90 Days of event.

Events will be evaluated on the following:

  • The quality of the planning put into coordinating the promotion
  • Event is held within the BID Boundaries
  • Time of the year
  • Uniqueness/innovation of an event in serving as a draw for visitors
  • Potential of promotion becoming self-supporting
  • Event draws county, state, or regional media exposure
  • New or increased business for the downtown
  • Matching funds from the applicant

2023 Signature and New Event Grant Application

To be formally considered for a grant, complete and submit an online application or download a PDF version or Word version, complete in full, and submit to BID via email.

"*" indicates required fields

Non-profit, group, etc.
Date of Answer Needed*
Event Lead Name*
If various levels, please use the upload field at the end of this form to attach the sponsorship document.
If an already occurring event, please use the upload field at the end of this form to attach any past event info.
Is this a ticketed event?*
Have you already received your City of Janesville event permit?*
Please upload supporting materials
Drop files here or
Accepted file types: pdf, jpg, jpeg, png, doc, docx, Max. file size: 20 MB, Max. files: 5.
    This field is for validation purposes and should be left unchanged.

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    Downtown Janesville logo

    Destination Downtown Janesville is a joint project of Downtown Janesville, Inc., a volunteer-run non-profit dedicated to the activation and beautification of downtown; the Downtown Janesville Business Improvement District (BID), a public-private partnership that supports downtown economic vitality, and ARISE Now, a public-private partnership that strengthens the implementation of the City’s ARISE plan.


    Downtown Janesville, Inc.
    P.O. Box 8081
    Janesville, WI 53547
    [email protected]

    Learn more about DJI

    Downtown Janesville BID
    20 S. Main St. Suite 11
    Janesville, WI 53545
    [email protected]

    Learn more about BID