Supporting, Revitalizing and Growing Businesses
2025 New Event Marketing Grant Program Details
Objective: The objective of the New Event Marketing Grant is designed to encourage new events to take place in our downtown, to attract local and surrounding communities to visit our downtown, and build awareness and/or traffic to local businesses. BID focuses on supporting new events downtown by providing one time support to help launch new downtown events with marketing and promotion. Applicants will need to provide details to the BID board on how this grant will be utilized to market their event (billboard ads, social media ads, radio ads, etc.). BID has allocated $3,000 for 2025 for New Event Marketing Grants with a max of $1,000 per event. The event will need to include BID in advertising and marketing materials.
Sponsors: The matching grant program is funded by an allocation of funds from the Business Improvement District (BID). BID is funded through an assessment system that levies a special assessment against property owners within the Business Improvement District.
Process:
- Please complete the online form found below, or download a Word or PDF version, complete it, and submit it either via email to [email protected] or mail to BID c/o JCVB, 20 S. Main, Janesville, WI 53545. Direct any questions to the BID Executive Director.
- Applicants are encouraged to apply early. Funds are limited and will be allocated on a first come/first-reviewed basis. Depending on the quantity and quality of the applications, the entire fund could be completely allocated to one event.
- Those approved to receive funds consider it as sponsorship. BID logo should be used on appropriate collateral mediums.
- Recap of event, including how dollars were used, attendance of event vs expected, etc. to be presented back to BID Board within 90 Days of event.
Events will be evaluated on the following:
- The quality of the planning put into coordinating the promotion
- Event is held within the BID boundaries
- Time of the year
- Uniqueness/innovation of an event in serving as a draw for visitors
- Potential of promotion becoming self-supporting
- Event draws county, state, or regional media exposure
- New or increased business for the downtown
- Matching funds from the applicant
2025 New Event Marketing Grant Application
To be formally considered for a grant, complete and submit an online application or download a PDF version or Word version, complete in full, and submit to BID via email.
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