Local Florist Uses Talent to Decorate Storefront

The exterior window of ModBloom's downtown Janesville storefront.

Mod Bloom selected as July storefront of the month

The Design Committee of Downtown Janesville, Inc has selected Mod Bloom as its Storefront of the Month at their July meeting. The Committee selects a store to honor each month May-October and presents a sign for the owner to proudly display in their window for the following month.

Mod Bloom which is located at 6 South Main Street in the Hayes Block is always well kept and decorated which caught the attention of the committee. Mod Bloom’s owner Heidi Rossiter is a local florist specializing in custom fresh and permanent floral designs, wedding and event planning, and decorating services.

“Heidi is very talented and it is fun to see what she comes up with to decorate her storefront window while showcasing her business,” said DJI Design Chair Britten Langfoss.

Downtown Janesville logo

Destination Downtown Janesville is a joint project of Downtown Janesville, Inc., a volunteer-run non-profit dedicated to the activation and beautification of downtown; the Downtown Janesville Business Improvement District (BID), a public-private partnership that supports downtown economic vitality, and ARISE Now, a public-private partnership that strengthens the implementation of the City’s ARISE plan.


Downtown Janesville, Inc.
P.O. Box 8081
Janesville, WI 53547
[email protected]

Learn more about DJI

Downtown Janesville BID
20 S. Main St. Suite 11
Janesville, WI 53545
[email protected]

Learn more about BID