Economics of Aesthetics

Friday, October 6

8:30 am – 12:00 pm

Rock County Historical Society, Carriage House

This event is FREE and open to the public.


8:30 am: Coffee in the Stone House

9:00 am: Welcome from City Manager, Kevin Lahner

9:15 am: Aesthetic Tourism Revenue presented by JACVB, Christine Rebout

9:45 am: Economic Benefits (and Resources) for Downtown Revitalization

  • Presenters
    • Jason Scott, Regional Economic Development Director, WEDC
    • Joe Lawniczak, Downtown Design Specialist, Wisconsin Main Street/WEDC
  • Preserving existing buildings and enhancing the streetscapes around them is not just for people who love historic buildings. There is an economic, social, and sustainable reason for doing so: These buildings were built of quality materials and craftsmanship and are already served by utilities; downtowns are an economic hub and reflect the character and sense of place of a community; and reusing these resources instead of tearing them down and building new requires much less natural resources or landfill space. And thankfully, there are local, state, and federal resources available to help property owners and municipalities offset some of the costs of revitalizing these existing spaces.

10:45 am: Practical Process of Creating Visual Vitality Building/Developing

  • Presenters
    • Gary Anderson and Ashley Sarver, Studio GWA

11:30 am: Panel Discussion

  • Sean/Lindsey Kennedy, The London Inn
  • Greg Hughes, Genisa Wine Bar and Jack & Jenny’s
  • Todd Needham, RH Batterman
  • Gary Anderson, Studio GWA
  • Ashley Sarver, Studio GWA

12:00 pm: Conclusion

This event is in collaboration with RCHS, JACVB, CoJ, WEDC

Planning Your Visit

Use these links to plan your next visit to Downtown Janesville.

A robust crowd watches a band perform during a Music at the Marv event in downtown Janesville

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Destination Downtown Janesville is a joint project of Downtown Janesville, Inc., a volunteer-run non-profit dedicated to the activation and beautification of downtown; the Downtown Janesville Business Improvement District (BID), a public-private partnership that supports downtown economic vitality, and ARISE Now, a public-private partnership that strengthens the implementation of the City’s ARISE plan.


Downtown Janesville, Inc.
P.O. Box 8081
Janesville, WI 53547
[email protected]

Learn more about DJI

Downtown Janesville BID
20 S. Main St. Suite 11
Janesville, WI 53545
[email protected]

Learn more about BID